A refreshing
alternative in a
saturated market
• NPS of 64 in first week
• User engagement
increase to 90%
ux, ui + brand design
for a book sharing app
A refreshing
alternative in a
saturated market
A refreshing
alternative in a
saturated market
• 150% increase in active users
• 70% retention of new users
after 3 months
• NPS of 64 in first week
• User engagement
increase to 90%
ux, ui + brand design
for a messaging app
ux, ui + brand design
for a book sharing app
echo, a new mobile messaging app, aimed to differentiate itself in an already saturated market dominated by industry giants. The challenge was to create a unique, visually appealing yet simple and intuitive design without compromising ease of use, that would still manage to attract users and keep them engaged.
1. User-Centred Design - User research was conducted to understand pain points with existing messaging apps. These findings guided the development of a clean, intuitive interface with a modern aesthetic, prioritising essential features while maintaining a visually engaging experience.
2. Prototype Testing - An interactive prototype was created, allowing early testers to provide feedback on navigation, usability, and the overall look and feel of the app. Iterative improvements were made based on user behaviour insights.
3. Feature Optimisation - Based on the user feedback, UI elements such as the icons for multimedia messaging, voice calls, video calls, as well as the chat bubbles themselves were all refined to enhance user engagement while maintaining a cohesive design language, with colour, typography, and spacing each given particular attention.
Early geometric explorations gave way to a clean, simplistic logo that speaks clearly and confidently.
The design leans into fun, friendly icons and playful message bubbles to keep the tone approachable and engaging.
An alternate rainbow-inspired colour palette celebrates the diversity of conversations and perspectives at the heart of the brand.
The Chats screen displays the most recent messages, either personal or group, as well as an option to search conversations for specific words.
An active chat includes icons for making a voice call, a video call, recording a voice note, or adding an attachment, such as an image of your ridiculously photogenic chihuahua.
Within the Contacts screen, users can organise their network by frequency of interaction (displayed within the circle), or by alphabetical arrangement.
The Profile screen allows users to edit their personal details and picture, and also access the app settings.
The Chats screen displays the most recent messages, either personal or group, as well as an option to search conversations for specific words.
An active chat includes icons for making a voice call, a video call, recording a voice note, or adding an attachment, such as an image of your ridiculously photogenic chihuahua.
Within the Contacts screen, users can organise their network by frequency of interaction (displayed within the circle), or by alphabetical arrangement.
The Profile screen allows users to edit their personal details and picture, and also access the app settings.
After a successful launch, the app quickly gained traction thanks to its emphasis on visual clarity, smooth interactions, and user-friendly design, and within the first three months saw a 150% increase in active users. User retention rates also exceeded expectations as well as industry benchmarks, with 70% of new users remaining active beyond that three month period. In addition, the app was praised in design communities for its clean, intuitive UI and recognised for its refreshing approach to messaging experiences.
After a successful launch, the app quickly gained traction thanks to its emphasis on visual clarity, smooth interactions, and user-friendly design, and within the first three months saw a 150% increase in active users. User retention rates also exceeded expectations as well as industry benchmarks, with 70% of new users remaining active beyond that three month period. In addition, the app was praised in design communities for its clean, intuitive UI and recognised for its refreshing approach to messaging experiences.
