Authenticity
embracing
modernity
• 40% increase
in online traffic
• Sales increase of 20%
ui, website + brand design
for a bespoke
sandal workshop
Authenticity
embracing
modernity
Authenticity
embracing
modernity
• 40% boost in online traffic
• Sales increase of 20%
• 40% increase
in online traffic
• Sales increase
of 20%
ui, website + brand design
for a bespoke
sandal workshop
ui, website
+ brand design
for a bespoke
sandal workshop
The client, Sandalenwerkstatt Freiburg, is a bespoke sandal workshop with decades of craftsmanship, known for its high-quality, handmade leather sandals.
The task was to rejuvenate the online presence of a long-established company while upholding its traditionally held values of quality and reliability; the purpose of the brand refresh being to attract a new, previously unattainable section of the market, without alienating the existing customer base; to strike a balance between heritage and contemporary appeal.
A comprehensive rebrand and website overhaul were implemented:
1. Brand Identity Refresh - The existing logo was refined to maintain familiarity while introducing a more professional, versatile design. The colour palette was updated to comprise of earthy, natural tones that reflected the artisanal quality of the sandals.
2. Company Website - A rejuvenated, user-friendly website was developed with a strong focus on visual storytelling. High-quality photography was incorporated to showcase the intricate craftsmanship and bespoke process, while an intuitive navigation system was designed to allow customers to explore collections, customisation options, and the workshop’s rich history.
Inspired by the handcrafted quality of the product, the design features visual cues like stitching details, straps, and a stamp-effect logo that evoke a tactile, artisanal feel.
The layout is kept straightforward to accommodate a wide range of visitors, while carefully defined areas of focus invite touch and engagement.
The colour palette reinforces the connection to natural materials and the grounded spirit of the sandals themselves.
The website was designed to target new demographics while engaging loyal customers with exclusive insights and limited-edition releases. Each collection is displayed in a grid format, and can be refined by availability and product type.
High-quality photography was incorporated to showcase the intricate craftsmanship and bespoke process. A product feature breakdown highlights the specific benefits of each particular sandal.
A streamlined e-commerce platform was introduced to appeal to a broader audience, making it easier for customers to order custom sandals from anywhere. A pre-purchase customisation section enables the customer to select the colour and sole of their sandals.
Copy focused on emphasising the handmade nature of the sandals, the history of the workshop, and the personal touch in every pair produced. A section specifically devoted to sole properties provides detailed explanation and ensures customer confidence in their purchase.
The website was designed to target new demographics while engaging loyal customers with exclusive insights and limited-edition releases. Each collection is displayed in a grid format, and can be refined by availability and product type.
High-quality photography was incorporated to showcase the intricate craftsmanship and bespoke process. A product feature breakdown highlights the specific benefits of each particular sandal.
A streamlined e-commerce platform was introduced to appeal to a broader audience, making it easier for customers to order custom sandals from anywhere. A pre-purchase customisation section enables the customer to select the colour and sole of their sandals.
Copy focused on emphasising the handmade nature of the sandals, the history of the workshop, and the personal touch in every pair produced. A section specifically devoted to sole properties provides detailed explanation and ensures customer confidence in their purchase.
A 40% increase in online traffic within the first three months. Higher engagement rates on social media, particularly among younger audiences. 20% increase in sales, with a significant rise in custom orders, and, most reassuringly, positive feedback from existing customers, who feel that the brand retains its authenticity while embracing modernity.
By carefully balancing tradition and innovation, the bespoke sandal workshop successfully expanded its reach without alienating its core customers. The refreshed brand and enhanced digital presence positions the business for long-term growth while staying true to its artisanal roots.
