Significant
increase in
engagement
• Higher attendance
rates at exhibitions
• Expanded outreach of
community programs
ux, ui + brand design
for a food finder app
Significant
increase in
engagement
Significant
increase in
engagement
• Higher attendance
rates at exhibitions
• Expanded outreach of
community programs
• Higher attendance
rates at exhibitions
• Expanded outreach of
community programs
ui + website design
for an arts and
community precinct
ui + website design
for an arts and
community precinct
Yirranma Place required a modern, accessible website to effectively communicate its mission, showcase its diverse programs, and engage a broad audience, including artists, partners, and the local community. The new website needed to reflect the precinct’s values, improve usability, and reinforce community integration.
In order to ensure an intuitive user experience while maintaining the precinct’s artistic and philanthropic essence, the process adhered to three key principles:
1. User-Centric Design - An easy-to-navigate website designed to accommodate multiple and varied user groups.
2. Storytelling - Vibrant imagery and compelling narratives to highlight the precinct’s impact.
3. Community Engagement - Interactivity to promote user participation.
Inspiration was drawn from indigenous Australian artwork, with subtle graphic motifs woven into the interface to reflect its rhythmic, organic feel.
Movement plays a central role, with parallax scrolling and fluid transitions helping to mirror the energy and layered nature of the art precinct itself.
A soft, pastel palette ensures the space remains calm and understated, allowing bold artwork and vibrant photography to take visual priority.
The website was developed to serve as a digital extension of the in-person precinct experience, open to everyone and accessible by all. Immersive imagery, video, and participatory content were incorporated to give visitors a sense of the atmosphere, exhibitions, and creative energy present at the site.
Yirranma Place's past plays an integral part in its present, and that history had to feature just as prominently in the website. An interactive photographic timeline details the precinct in all its forms from the early 1800s until the establishment of Yirranma Place in 2022.
Particular attention was given to story-driven impact pages, highlighting ongoing creative work and showcasing community success stories. Artist showcases provide an in-depth look at ongoing creative work, making the website a compelling destination in its own right.
Interactive features encourage user contribution, fostering ongoing involvement and website growth. User-generated content, such as the ‘People of Darlinghurst’ feature, encourages visitors to share their own experiences, strengthening the connection between digital and physical space.
The website was developed to serve as a digital extension of the in-person precinct experience, open to everyone and accessible by all. Immersive imagery, video, and participatory content were incorporated to give visitors a sense of the atmosphere, exhibitions, and creative energy present at the site.
Yirranma Place's past plays an integral part in its present, and that history had to feature just as prominently in the website. An interactive photographic timeline details the precinct in all its forms from the early 1800s until the establishment of Yirranma Place in 2022.
Particular attention was given to story-driven impact pages, highlighting ongoing creative work and showcasing community success stories. Artist showcases provide an in-depth look at ongoing creative work, making the website a compelling destination in its own right.
Interactive features encourage user contribution, fostering ongoing involvement and website growth. User-generated content, such as the ‘People of Darlinghurst’ feature, encourages visitors to share their own experiences, strengthening the connection between digital and physical space.
A significant increase in visitor engagement, with users spending more time exploring initiatives and events; higher attendance rates at exhibitions and community programs thanks to improved event visibility; positive feedback from stakeholders, praising the site’s clarity, visual appeal, and ability to replicate the precinct’s in-person experience.
By aligning technology with artistic and social purpose, the new website successfully elevates the arts precinct’s digital presence, strengthens its philanthropic outreach, and deepens connections within the creative community.
